RUBY STAR originated in early 2000 by designer Shirley Itic and has since become a major player in the local fashion and fine jewelry scene.
“I believe jewelry operates on a spiritual level, connecting us to our past, present and future, therefore I strive to create an assemblage of future artifacts reinterpreting heritage and tradition with new significance.”

Embracing traditional methods and modern technology alike, classics in jewelry are given a contemporary twist, a distinct aesthetic fusion between the rough and refined.
Drawing inspiration from symbols of religion, spirituality and our cultural history on one hand, and the curves and textures derived from nature and organic forms on the other,  each collection is an exploration of both the figurative and symbolic.

The Ruby Star studio and boutique is located on 46 Lilienblum street, in the heart of Tel Aviv.

The spacious and intimate space was created to unite the work and retail space and form one universe reflecting designer's Shirley Itic creative agenda. Here the brand can be viewed in it's entirety; past and present collections alongside limited edition lines and archive pieces. The space houses works and collaborations by other local designers and artists thus expanding inspirations and fusing the creative fields.