First post on the blog!

We just finished shooting Ruby Star's campaign for spring summer 2016 . It was one of those rare days where everything fell right into place.

I want to thank my amazing team: Noa Yafe, my dear friend and one of the most intelligent artists I know who is responsible for the concept and photography. Sasha Tamarin, for lending us his studio filled with good vibes. Nana Ya for being such a muse and who's hair happens to be the basis of this collection. Yoshevah Jones for being so unbearably hot. Netta Szekley, the make up artist for giving the perfect touch.

Here are some snapshots of us letting loose at the end of a hard day's work, taken by Sasha

More to come soon..