Shirley itzik opened Ruby Star's boutique in the heart of Tel Aviv's Flea market near Jaffa old city and steps away from the beach.
She describes the Flea market as "the unconscious of the city". It is here in this eclectic environment, where the new meets the old that she is close to her inspirations.
The boutique is designed as a cabinet of curiosities where she displays her jewelry line alongside her unique collection of antique and diverse objects. Clean and modern in its design, the shop stands out in the chaotic market, while paying tribute to the origin of its natural surrounding.